Brief: Made In The Future is the inspirational talks and performances event organised by TEDx Youth@Croydon – an independent branch of TED.com. My job was to create a range of promotional materials to attract the youth of Croydon to the event.
The concept is inspired by the “Back to the Future 2” film and its iconic ‘hover-board’. On another level, the plot of the film is taking place in the year 2015, an actual future at the time of the filming, which I find to be another great reason to include this reference in the artwork. From a design point of view, black, red and white are the colours of TED and TEDx which is why I decided to follow suit.